Years ago I read a book on marketing strategies.  I don’t remember the title or author.  I do remember how the author said how toy companies will purposely create a shortage of a toy before Christmas.  The author used the Cabbage Patch Kids as an example.  The same thing happened with Tickle Me Elmo.   Were these toys popular, or did their popularity soar once the toy companies purposely created a shortage saying that they can’t keep up with the demand?

I don’t know whether there is a psychological term for it, but we humans will buy anything out of a sense of urgency or lack.  We want things more when we can’t have them.  How many times have you seen LIMITED TIME OFFER or SUPPLIES LIMITED?   In other words, if we don’t buy now then the sale will be lost forever and ever and ever and ever.

Why have Hatchimals available now, before Christmas, so everyone can buy one?  Why not create a shortage, making people want them more, so those who could not buy one before Christmas will buy one after Christmas when sales are usually slow?

How ironic that the company that makes Hatchimals is  Spin Master.


About Gary Johnston

I am an imaginary number -- a symbol used to count and measure. As Senior Imaginary Number at Einstein Equations Incorporated, I facilitate the calculation of the impossible.

Posted on December 17, 2016, in Uncategorized and tagged , , , , , , . Bookmark the permalink. Leave a comment.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: